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In order to be successful it is important for a team to have clarity of direction. Two ways to do this are to have a Team Vision Statement and a Team Mission Statement.
A Team Mission Statement is a statement of purpose that is known and accepted by every member of the team. A mission statement talks about the task at hand or what the team does or it’s reason for being a part of the larger organisation.
A mission statement:
- Provides the team with a reason for existing
- Is clear and concise
- Provides clarity and focus when making decisions
- Is in agreement with the goals of the larger organisation
A vision statement on the other hand is a mental image of what the team could look like in the future. A mission statement is what the team is now, a vision statement provides the team with a destination to work towards.
A vision statement:
- Sets a standard of excellence for the team to aspire to
- Clarifies the teams direction and purpose
- Inspires enthusiasm and builds commitment
- Is clear and easy to understand
- Is ambitious, however attainable
Tips and Strategies
A vision statement is a powerful way to motivate and inspire your team members in order for them to stretch outside their comfort zone and achieve excellence.
A mission statement on the other hand, provides your team members with a sense of purpose and helps them to understand the objectives that they need to achieve within the organisation.
A clear and inspiring vision and mission statement can help you clearly and concisely communicate your intentions and motivate your team to realise and achieve common goals. Great leaders and organisations around the world have all harnessed the power of vision and mission statements in order to achieve great things and now you can too.
1. Why does your team need its own mission and vision statement?
While your organisation may have its own mission and vision statement, this may be too broad to be relevant to what your team does on a daily basis, which is why it makes sense to develop your team’s personal vision and mission statement. It also increase their commitment to achieving the team’s goals as each member in the team choose to accept and commit to both the vision and mission statements, a choice they may not have had with respect to the one’s set down within the organisation.
2. Examples of Mission Statements Here are some examples of mission statements of famous companies from around the world, which can help you craft your team’s mission statement.
CVS Corporation: We will be the easiest pharmacy retailer for customers to use.
Microsoft: At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.
3. Examples of Vision Statements
Nike: To be the number one athletic company in the world
Avon: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally.
Disneyland: Create a place for people to find happiness and knowledge
4. The Starting Point—Your Vision Statement
Your team’s vision statement must reflect the aspirations of your team and what they are willing to work towards, it must inspire them to stretch their boundaries and comfort zones and enable them to have a sense of what could be possible.
When writing your team vision statement here are things to keep in mind:
- Make it big enough to inspire energy in your team as they work towards it.
- Make sure that the wording is clear, concise and inspires both energy and passion. Write it in the present tense.
- Make it emotive in order to tap into their passions.
- Summarise what you have written into one powerful phrase:
For example NASA—Put a man on the moon by the end of the decade.
Communicate your vision statement so that each person in your team, understands and commits to the vision. Talk about your vision often, put it up where your team sits, make sure people are aware of it and see it often.
5. What is your Mission Statement?
In order to craft your team mission statement, it is a good idea to brainstorm with your team about what it is they do and why they are here.
Questions to ask include:
- Who are we? What do we do? What do we stand for? Why do we do it?
You can then craft a mission statement using these answers into 3 or 4 sentences which will help your team focus on what they need to do over the next 12 months.
6. Incorporating your Vision and Mission
As a leader you must continue to communicate your team’s vision and mission statements on a frequent basis. As a first step involve your team members when drafting and developing your team’s mission and vision statements.
Refer to both of these when making big decisions or deciding strategic plans for the year. Encourage team members to talk about them, ask questions about them and reflect on them when making decisions. Try and evaluate every action your team takes and see if it is in line with what your team wants to do in the future or what it does now.